For April-June, we see continued forecasts for warm and dry weather. Forecasted search interest is slightly higher from last year with forecasts similar to last month. However, it’s important to note that the Upper Peninsula achieved far lower search interest during March than expected. Seasonal trends for the Upper Peninsula seem more similar to pre-2020… Read more

Weather forecasts continue to be warm and relatively dry. If this continues into summer, it may have a more positive impact on Lower Peninsula search interest, especially on the west side of the state where search interest for many places is more sensitive to weather. The impact of warm summers on Upper Peninsula search interest… Read more

This is an exciting update, given that I have made several changes to the forecasting methodology this month. I updated the methodology to reduce volatility in the forecast from month to month, reduce reliance on unreliable predictor variables, and to increase the intuitiveness of forecasted values. You can refer to documents (Implementation_Summary_New.pdf) attached to the… Read more

The January forecast for Northern Michigan Google search interest predicts similar search interest to the December forecast which is similar to previous years. The Upper Peninsula forecast is lower than the December forecast and shows slightly lower search interest from previous years. For January, I have a special edition segment on Lower Peninsula places with… Read more

My Google search interest forecast for Northern Michigan places during the next three months continues to show higher levels for the Upper Peninsula and slightly lower forecasts for the Lower Peninsula. During this period, we would expect some of the lowest search interest of the year with this impact reduced in the Upper Peninsula due… Read more

This is my forecast of Google search interest for places in Northern Michigan during the next three months. I forecast the Upper Peninsula to have higher than normal search interest and the Lower Peninsula to have slightly lower than normal search interest. This month, I have created several more figures that will help motivate future… Read more

This is the forecast document I provided for Northern Michigan Place Search Interest back at the beginning of October. This version had an added section for places in the Northern Lower Peninsula with higher search interest for October and November. Northern Michigan search interest exhibits high seasonality which favors summer months even more than the… Read more