This is my forecast for Google search interest for Northern Michigan places, August-October 2025. July was the peak annual search interest. This peak was slightly lower for both peninsulas than last year. However, it was higher than forecasted. I had forecasted that search levels would be 80% of the 2022 peak for the Lower Peninsula Read more

This is my forecast for Google search interest for Northern Michigan places, July-September 2025. Forecasts and actuals continue to be lower than last year due to the downward trend in search interest I’ve often mentioned and investigated. However, search interest will be at its peak next month. This peak is forecasted to be about 80% Read more

This is my forecast for Google search interest for Northern Michigan places, June-August 2025. Forecasts and actuals continue to be lower than last year due to the downward trend in search interest I’ve often mentioned and investigated. However, search interest will be at its peak during the next few months. For the Northern Lower, warmer Read more

For May-July, we should see an increase to peak yearly Google search interest for Nothern Michigan places. This peak is forecasted to be lower than recent years, despite forecasts for relatively warm weather. This matches recent downward trends in search interest. The 2025 model changes I implemented in February (and additional changes in March) continue Read more

Search interest remains lower than previous years and is forecasted to remain lower. After making my model changes for 2025, my forecasts continue to be very close to actuals. The previous forecast provided in my document is actually the February forecast instead of the March forecast as I overwrote my March forecast. However, even two Read more

In Northern Michigan, winter is coming to a close. The first snowmelt occurred last week for the lower and the next will start tomorrow. Northern Michigan received plenty of snow this year and last month was terrific for snowmobiling. Last month, I adopted significant changes to my forecasting methodology which insofar appear to be extremely Read more

Currently, Northern Michigan has entered a normal winter with high temps near or usually below freezing and continued snow accumulation. Virtually all of Northern Michigan has been completely covered in snow since before Christmas. January search interest for the Upper Peninsula was similar to last year despite weather more favorable to winter recreation. It’s fair Read more

December, like all of 2024, had lower search interest than the last few years. This was especially true for the Upper Peninsula. December was warmer than forecasted, but Northern Michigan was snow covered for most of the month. This winter is forecasted to have relatively normal temperatures and normal or higher precipitation. If true, this Read more

Search interest was very low for November in both the Upper and Lower Peninsula. Weather was also unseasonably warm. Weather is forecasted to be above normal again in December and about normal in January and February. This coupled with above normal forecasted precipitation means that January-mid March will likely be snow covered like a normal Read more

November-January have among the lowest Google search interest of the year for Northern Michigan. Forecasts for both peninsulas are higher than last year. Weather forecasts are warmer than normal but with higher precipitation. Based on these forecasts, snow coverage is probable for at least a significant part of December (especially the Upper Peninsula) and all Read more