For Northern Michigan Search Interest, July-September should show peak search interest followed by declining values. The Upper Peninsula, in particular, shows nearly peak values in August as well. Temperature forecasts from weather.gov are more moderate than past forecasts for July. But these forecasts still show above norm values for August and September. Search interest is forecasted to be above or near historical peaks for July and higher than the past years average for all three months. However, actuals have been lower than the forecast this year, especially for the Upper Peninsula. While my most recent forecast methodology is much more stable from forecast to forecast than the first I employed, the tradeoff is I no longer consider information from the last actual values during the same year.

I also added a new section to consider the places whose search interest is impacted by yearly weather. Generally, about half of the places consider weather in their forecasts and the others have fixed average changes from year to year. I divide these impacted places into forecasted higher and lower search interest from last year and both list and chart the results for these places.