For May-July, we should see an increase to peak yearly Google search interest for Nothern Michigan places. This peak is forecasted to be lower than recent years, despite forecasts for relatively warm weather. This matches recent downward trends in search interest.

The 2025 model changes I implemented in February (and additional changes in March) continue to perform very well with April actuals very similar to forecasted. Forecasts for each month also vary little from month to month.

I have restarted the companion project to this one–my Michigan outdoor recreation search interest. This project seeks to forecast daily search interest for 10 forms of outdoor recreation. Stay posted for updates on this project.