This is my search interest forecast for November-January. The main project page for this forecast, and corresponding background information, is linked at the bottom of this page.

Search interest for October was similar to last year. This was similar to forecasted for the Lower Peninsula and higher than forecasted for the Upper Peninsula. We seem to be getting more months in the last half of 2025 that are higher than the trends in the last few years would suggest. However, others are not. My model methodology will automatically account for this going forward, accounting for the average trend in the last twelve months.

My forecasts also account for weather. Current weather.gov forecasts suggest another good snow year, with normal temperatures in January in addition to above normal precipitation. Time will tell. If this happens, similar to last year, it will be a good year for snow sports such as snowmobiling and skiing and cold weather sports like ice fishing.

I continue to be satisfied with the performance of these models, but will make small tweaks next year.

Northern Michigan Places Google Search Interest – dataandoutdoors