This is the forecast document I provided for Northern Michigan Place Search Interest back at the beginning of October. This version had an added section for places in the Northern Lower Peninsula with higher search interest for October and November. Northern Michigan search interest exhibits high seasonality which favors summer months even more than the Upper Peninsula. The goal of this section was to look for exceptions with more interest related to fall tree color tourism and hunting.

Additionally, for this forecast the Upper Peninsula exhibited higher three-month values. This is partially explained by higher last actuals.