This is my search interest forecast for July-September for Google search interest for places in Northern Michigan. The main project page for this forecast, and corresponding background information, is linked at the bottom of this page.

This forecast provides a final estimate for what the July summer peak might be and a forecast for the rest of the summer. Long story short, I expect search interest to be similar or higher for this summer peak as last year.

June search interest for the Northern Lower Peninsula was simliar to last year and to forecasted. For ther Upper Peninsula, June search interest was considerably higher than last year and to forecasted.

The Northern Lower peaks in July and the Upper Peninsula peaks in July/August. The Northern Lower search interest tends to be more weather sensitive in the summer (vs the Upper Peninsula is more weather sensitive in winter). Weather forecasts are currently about normal for this year.

One may wonder what the impact of gasoline prices might be on search interest, given the high gasoline prices that will most likely continue through the summer. While I account for gasoline prices in my models, I have found that gasoline prices have less impact on search interest than one might think even during peak travel and tourism season.

I would expect search interest to be relatively similar or higher this year. This is good news and a reversal of negative trends for the last few years.