This is my search interest forecast for August-October for Google search interest for places in Northern Michigan. The main project page for this forecast, and corresponding background information, is linked at the bottom of this page.

July was the seasonal peak for the Lower Peninsula. Usually, August levels are more similar to July for the Upper Peninsula. Suprisingly, the Lower Peninsula July actual values were a bit lower than last year and forecasted, despite other months this year coming in higher. However, it’s clear that the downward trend in search interest is over. The Upper Peninsula somewhat exceeded forecasts with an all time high of search interest.

One may wonder what the impact of gasoline prices might be on search interest, given the high gasoline prices that will most likely continue through the summer. While I account for gasoline prices in my models, I have found that gasoline prices have less impact on search interest than one might think even during peak travel and tourism season.