During 2024, Upper Peninsula search interest has underperformed forecasts. Lower search interest during the first months of the year was undoubtedly partly caused by a very warm winter with little snow limiting winter sports often popular in the Upper Peninsula. However, this low search interest has continued into the 2024 summer peak. Previous investigations compared… Read more

In the Google search interest project for Northern Michigan, I’ve found that Upper Peninsula search interest has underperformed the forecast. Previously, Upper Peninsula search interest was growing. Here, I look at bridge crossings for the Mackinac Bridge, which is between the Upper and Lower Peninsula. Bridge crossings do not show the same trend as search… Read more

Search interest for Northern Michigan continues to underperform actuals for the Upper Peninsula (and, to a lesser extent, the Northern Lower Peninsula). The Upper Peninsula showed a larger increase in search interest during the last several years. Since my current forecast methodology uses the previous year’s actual as a starting point, this tends to increase… Read more

New search interest forecasts are unremarkable given the last several months. Generally, actuals have been below forecasts, especially for the Upper Peninsula. Weather forecasts remain relatively warm with normal precipitation. Also of note are continued issues with variance between Google trends data pulls. With last month’s data pull, search interest peaks were increasing from 2020-2023.… Read more

My forecasts for Northern Michigan places Google search interest are more moderated for the Northern Lower Peninsula. Weather forecasts are more moderated as well. Last month’s average temperatures were slightly below normals for the Month of July. For the Upper Peninsula, search interest forecasts are still higher. However, Upper Peninsula actuals have greatly underperformed forecasts… Read more

For Northern Michigan Search Interest, July-September should show peak search interest followed by declining values. The Upper Peninsula, in particular, shows nearly peak values in August as well. Temperature forecasts from weather.gov are more moderate than past forecasts for July. But these forecasts still show above norm values for August and September. Search interest is… Read more