Search interest was very low for November in both the Upper and Lower Peninsula. Weather was also unseasonably warm. Weather is forecasted to be above normal again in December and about normal in January and February. This coupled with above normal forecasted precipitation means that January-mid March will likely be snow covered like a normal… Read more

November-January have among the lowest Google search interest of the year for Northern Michigan. Forecasts for both peninsulas are higher than last year. Weather forecasts are warmer than normal but with higher precipitation. Based on these forecasts, snow coverage is probable for at least a significant part of December (especially the Upper Peninsula) and all… Read more

During 2024, Upper Peninsula search interest has underperformed forecasts. Lower search interest during the first months of the year was undoubtedly partly caused by a very warm winter with little snow limiting winter sports often popular in the Upper Peninsula. However, this low search interest has continued into the 2024 summer peak. Previous investigations compared… Read more

In the Google search interest project for Northern Michigan, I’ve found that Upper Peninsula search interest has underperformed the forecast. Previously, Upper Peninsula search interest was growing. Here, I look at bridge crossings for the Mackinac Bridge, which is between the Upper and Lower Peninsula. Bridge crossings do not show the same trend as search… Read more

Search interest for Northern Michigan continues to underperform actuals for the Upper Peninsula (and, to a lesser extent, the Northern Lower Peninsula). The Upper Peninsula showed a larger increase in search interest during the last several years. Since my current forecast methodology uses the previous year’s actual as a starting point, this tends to increase… Read more

New search interest forecasts are unremarkable given the last several months. Generally, actuals have been below forecasts, especially for the Upper Peninsula. Weather forecasts remain relatively warm with normal precipitation. Also of note are continued issues with variance between Google trends data pulls. With last month’s data pull, search interest peaks were increasing from 2020-2023.… Read more

My forecasts for Northern Michigan places Google search interest are more moderated for the Northern Lower Peninsula. Weather forecasts are more moderated as well. Last month’s average temperatures were slightly below normals for the Month of July. For the Upper Peninsula, search interest forecasts are still higher. However, Upper Peninsula actuals have greatly underperformed forecasts… Read more

For Northern Michigan Search Interest, July-September should show peak search interest followed by declining values. The Upper Peninsula, in particular, shows nearly peak values in August as well. Temperature forecasts from weather.gov are more moderate than past forecasts for July. But these forecasts still show above norm values for August and September. Search interest is… Read more

We are moving into the highest months for Northern Michigan Google Search interest. My forecasts show similar levels of search interest to last year. Upper Peninsula forecasts are actually slightly higher than last year, partly because Upper Peninsula search interest is generally trending upward. Also, weather should be somewhat warmer this summer, especially for July… Read more

May-July Google search interest for Northern Michigan places should show an increase to annual peak values. This forecasted peak for July would be a historical high. However, the May-July average search interest forecast is lower than the previous two years’ values. Looking at forecasted temperatures, May and June forecasts are mixed. The average minimum temperature… Read more