New search interest forecasts are unremarkable given the last several months. Generally, actuals have been below forecasts, especially for the Upper Peninsula. Weather forecasts remain relatively warm with normal precipitation. Also of note are continued issues with variance between Google trends data pulls. With last month’s data pull, search interest peaks were increasing from 2020-2023. Read more

My forecasts for Northern Michigan places Google search interest are more moderated for the Northern Lower Peninsula. Weather forecasts are more moderated as well. Last month’s average temperatures were slightly below normals for the Month of July. For the Upper Peninsula, search interest forecasts are still higher. However, Upper Peninsula actuals have greatly underperformed forecasts Read more

For Northern Michigan Search Interest, July-September should show peak search interest followed by declining values. The Upper Peninsula, in particular, shows nearly peak values in August as well. Temperature forecasts from weather.gov are more moderate than past forecasts for July. But these forecasts still show above norm values for August and September. Search interest is Read more

We are moving into the highest months for Northern Michigan Google Search interest. My forecasts show similar levels of search interest to last year. Upper Peninsula forecasts are actually slightly higher than last year, partly because Upper Peninsula search interest is generally trending upward. Also, weather should be somewhat warmer this summer, especially for July Read more

May-July Google search interest for Northern Michigan places should show an increase to annual peak values. This forecasted peak for July would be a historical high. However, the May-July average search interest forecast is lower than the previous two years’ values. Looking at forecasted temperatures, May and June forecasts are mixed. The average minimum temperature Read more

For April-June, we see continued forecasts for warm and dry weather. Forecasted search interest is slightly higher from last year with forecasts similar to last month. However, it’s important to note that the Upper Peninsula achieved far lower search interest during March than expected. Seasonal trends for the Upper Peninsula seem more similar to pre-2020 Read more

Weather forecasts continue to be warm and relatively dry. If this continues into summer, it may have a more positive impact on Lower Peninsula search interest, especially on the west side of the state where search interest for many places is more sensitive to weather. The impact of warm summers on Upper Peninsula search interest Read more

This is an exciting update, given that I have made several changes to the forecasting methodology this month. I updated the methodology to reduce volatility in the forecast from month to month, reduce reliance on unreliable predictor variables, and to increase the intuitiveness of forecasted values. You can refer to documents (Implementation_Summary_New.pdf) attached to the Read more

The January forecast for Northern Michigan Google search interest predicts similar search interest to the December forecast which is similar to previous years. The Upper Peninsula forecast is lower than the December forecast and shows slightly lower search interest from previous years. For January, I have a special edition segment on Lower Peninsula places with Read more

My Google search interest forecast for Northern Michigan places during the next three months continues to show higher levels for the Upper Peninsula and slightly lower forecasts for the Lower Peninsula. During this period, we would expect some of the lowest search interest of the year with this impact reduced in the Upper Peninsula due Read more