This is my forecast for Google search interest for Northern Michigan places, June-August 2025. Forecasts and actuals continue to be lower than last year due to the downward trend in search interest I’ve often mentioned and investigated. However, search interest will be at its peak during the next few months. For the Northern Lower, warmer temperatures generally have a positive impact on search interest (for the Upper the impact is mixed or negative). Average temperature is forecasted to be higher than normal by weather.gov and max and min temps lower than average according to Accuweather. Naturally, this gives mixed signals to my forecasts. Precipitation is forecasted by weather.gov to be at normal.

My models continue to be consistent month to month and track relatively close to actuals, really as close as you could every expect them to be. For May, actuals were slightly higher than forecasted for the Northern Lower and somewhat lower than forecasted for the Upper Peninsula. This continues to show the benefit of my 2025 model changes. I have also published my initial models for my Michigan outdoor recreation search interest. This project attempts to solve some of the same issues as this project using daily data and shorter forecast time frames and more advanced methodologies.