This is my search interest forecast for October-December. The main project page for this forecast, and corresponding background information, is linked at the bottom of this page.

Search interest for September continued to be lower than last year, especially for the Lower Peninsula. Both were very close to the forecast (though slightly higher). The peak summer search interest this year was somewhat higher than forecasted, but it appears that both peninsulas are back close to previous trends for September. The fact that they were slightly higher than actuals may be due to the popular Labor Day weekend.

Eventually, the downward trends in search interest that I’ve discussed many times should come to an end, and the higher peak search interest does provide some hope this will be sooner than later. Regardless, the current model methodology will eventually account for this change in trend when it does occur.

The future three month forecast shows lower levels than last year for both Peninsulas. Weather forecasts are for warm weather, especially in October.

I continue to be satisfied with the performance of these models.

Northern Michigan Places Google Search Interest – dataandoutdoors